Salesforce Administrator & CRM Consultant

Systems that make work simpler.

I build practical Salesforce automation, reporting, data workflows, and custom tools around the way teams actually work—not the other way around.

Salesforce AdministrationFlow AutomationApex + SOQLLightning Web ComponentsRelease ManagementReporting & DashboardsData ManagementPython + Excel
What I do

Practical CRM support, from problem to solution.

Available for project-based work, fractional administration, and subcontract support. I can work independently or closely with your team to understand the process behind the request and build something people will actually use.

01 / AUTOMATION

Salesforce Administration & Flow

Record-triggered automation, business logic, configuration, process improvement, troubleshooting, and user-centered CRM design.

02 / VISIBILITY

Reporting & Dashboards

Useful reporting structures that turn operational data into clear pipeline, performance, and workflow visibility.

03 / DATA

Data Tools & Integration

Data cleanup, transformation, imports, Excel systems, Python-assisted workflows, matching, deduplication, and structured CRM-ready outputs.

Selected work

Problems I've solved.

Examples are intentionally anonymized and use fictionalized data. They demonstrate the structure and type of solutions I've built without exposing employer, client, or proprietary information.

Case study 01 · CRM Automation

Commission logic from deal data to reporting

Designed an automated process that applies configurable deal logic, calculates fees and multi-agent splits, updates related records, and feeds the resulting data into centralized reporting.

Explore the workflow →
Anonymized Salesforce dashboard showing team commission reporting
Salesforce-style reporting view of the commission solution, using fictionalized team, deal, and financial data.
Anonymized Salesforce Flow Builder workflow for marketing requirements
Salesforce Flow Builder-style recreation of the proposal-to-marketing automation, with generalized labels and fictionalized values.
Case study 02 · Process Automation

Proposal submission to marketing pipeline

Reduced setup work by making proposal type the trigger for a standardized downstream workflow. Required marketing fields are set automatically and the team gets one editable pipeline for tracking progress.

See the process →
Case study 03 · Python + Data

CRM data processing without repetitive prep

Built Python workflows that connect with CRM data, transform external datasets, perform record matching and deduplication, handle insert/update logic, and generate structured outputs for downstream use.

See the approach →
Anonymized data automation interface showing Python notebook and CRM data outputs
Python-assisted CRM data workflow showing cleaning, matching, deduplication, and insert/update outputs in an anonymized production-style interface.
Anonymized Salesforce deal record showing the engagement summary component
Close visual recreation of the live Salesforce component styling, with deal, contact, company, and activity data fully anonymized.
Case study 04 · Salesforce Platform + Release Management

Multi-channel deal engagement inside Salesforce

Led the implementation and production release of a two-part engagement feature that rolls external prospect activity into Deal and Contact records, giving brokers one place to see who is engaging and what they are looking at.

Read the case study →
Case Study 01

Automated commission operations

A connected system that moves from deal inputs through calculation logic and related records into useful team reporting.

The challenge

Multi-scenario calculations and split structures created repetitive manual work and made consistent downstream reporting harder.

The solution

Record-triggered automation applies business rules, calculates values, supports multiple split scenarios, and updates the records that reporting depends on.

The outcome

A repeatable calculation process with clearer data lineage and reporting that updates from the same underlying records.

Anonymized Salesforce commission dashboard
Commission reporting layer. This screenshot-style recreation presents a realistic Salesforce dashboard view of the downstream commission reporting solution, with all financial, team, and deal data anonymized.
Case Study 02

Automated marketing workflow

The user experience stays simple: create a new deal record and select the proposal type. The system handles the setup behind the scenes.

01 · SubmitAn agent creates a record and selects the type of proposal requested.
02 · DetermineAutomation interprets the selection and applies the appropriate workflow rules.
03 · PopulateMarketing requirements are initialized as needed, potentially needed, not applicable, or the appropriate workflow state.
04 · TrackThe marketing team works from a centralized report pipeline and can update progress inline.
Anonymized Salesforce Flow Builder workflow
Flow-driven intake logic. The visual mirrors Salesforce Flow Builder more closely while keeping proposal names, outcomes, and process details anonymized.
Case Study 03

Python + CRM data automation

Python is most useful when it removes the tedious middle steps between source data and the system where people need to use it.

Transform

Clean and reshape external data into consistent structures suitable for CRM workflows and analysis.

Match & deduplicate

Use repeatable matching logic to distinguish new records from existing records and reduce duplicate creation.

Generate outputs

Create structured insert/update outputs and location-based data exports without repetitive manual preparation.

Anonymized Python CRM data automation interface
Python-assisted data workflow. A notebook-style data automation interface showing cleaned source data, matched records, and insert/update outputs prepared for CRM use, all with anonymized example data.
Case Study 04

Deal engagement intelligence in Salesforce

A production Salesforce feature that consolidates prospect engagement from listing and email platforms into the Deal and Contact records brokers already use.

The challenge

Buyer and tenant engagement signals were spread across external listing and email tools, forcing brokers to cross-reference platforms to understand which contacts were actively engaging with a listing.

The solution

Implemented two Salesforce record-page experiences: a Deal-level engagement summary that ranks engaged contacts, and a Contact-level rolled-up view showing which deals each prospect has interacted with by source and recency.

The outcome

The feature is live in production, giving brokers a consolidated engagement view inside Salesforce while also removing obsolete legacy code that had become a blocker for future Apex releases.

Anonymized Salesforce deal record screenshot showing the engagement summary component
Deal-level engagement summary. The display style mirrors the live Salesforce component layout while replacing all identifiable property, contact, company, and activity data with anonymized equivalents.
Anonymized Salesforce contact record screenshot showing the deals looked at rolled up component
Contact-level rolled-up history. This recreation preserves the record-page context, activity history, and right-rail “Deals Looked At” component styling while anonymizing all underlying data.

Release troubleshooting became part of the project.

The production deployment exposed an org-wide Apex code-coverage issue. I used Salesforce code-coverage data through the Tooling API to trace the gap to long-unused Customer Portal Apex classes and associated Visualforce components that were sitting at 0% coverage.

After confirming the legacy functionality was not in use, I validated the dependency cleanup in sandbox and safely retired the obsolete components with a Metadata API destructive-changes deployment. I then worked through separate deployment blockers involving a validation rule, an unused Flow, and test-data failures before completing the production release.

Business visibilityEngagement signals from multiple external channels are surfaced where brokers already work: directly on Deal and Contact records.
Platform maintainabilityThe project also removed unused legacy code that had been constraining future Apex deployments and simplified the org for future releases.
ApexSOQLLightning Web ComponentsUnit TestingTooling APIMetadata APISandbox TestingProduction DeploymentRelease ManagementTechnical Debugging
Chloe Minella
About

I build for the people using the system.

Before moving into Salesforce administration, I worked as a CRM user in sales. That perspective still shapes how I approach technical work: a solution isn't finished just because it functions—it should also make sense to the people expected to use it.

My work spans Salesforce administration, Flow automation, reporting, data management, Excel tooling, and Python-assisted workflows. I’m available for focused projects, ongoing fractional support, and subcontract work with consulting teams.

Industry experience: Real Estate · Financial · Construction · Utilities

I have hands-on experience working with complex real estate, financial, construction, and utility data, including operational records, financial calculations, reporting, data transformation, and CRM process automation.

SalesforceFlowApex + SOQLLightning Web ComponentsRelease ManagementExcelPythonData Operations
Have a Salesforce problem to solve?

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